change lives.

Our Team

Executive Director (On Leave)

Faith McFarland

Phone: 506.459.7773 ext. 202


Faith has been working in the non-profit sector for over a decade, with a strong emphasis on community organization, poverty reduction and homelessness. Most recently, she was the Coordinator for the Community Action Group on Homelessness (CAGH) and has also worked with the Fredericton YMCA’s Department of International and Community Development, and the John Howard Society of Fredericton. Through her work in the community, she has collaborated with a wide range of charities, non-profit organizations, government partners and private sector supporters. Her greatest passion is for her role as a single parent to her now teenage daughter, Fiona. Family life has brought her great joy and learning. She is also, reluctantly, a confirmed crazy cat lady.

Interim Executive Director

Peter Cullen

Phone: 506.459.7773 ext. 204


Peter's natural intention has always been to empower people.

He taught youth and adults in Hong Kong and Fredericton for several years, then managed teams supporting First Nations literacy learning and student well-being throughout Canada. He has also worked in designing curriculum and e-learning to help people impacted by disabilities.

Removing barriers so that others can be their best selves fuels Peter's work. He enjoys sharing his skills in human centered design, facilitation, project management, process management, and performance metrics.

In his spare time, Peter collaborates with Shivering Songs Festival and Harvest Music Festival. When he's not engaged in those activities you can find him growing vegetables, walking his dog (and cat!) and spending time with his family.

Director of Finance

Alex Brewer

Phone: 506.459.7773 ext. 203


Alex's accounting experience includes work with private sector companies as well as non-profits such as the Alzheimer Society of New Brunswick and Capital Region Mental Health & Addictions Association. He spends his free time writing and volunteering on local film shoots through the NB Film Co-op.

Director of Communications and Marketing

Kate Butler

Phone: 506-459-7773 ext. 205


Kate brings a wealth of experience to United Way with over 10+ years in the local music and art community as a business owner, facilitator, grant writer, and event manager.

She holds a BA ('06) from St. Thomas University and a MA ('16) in Communications from Royal Roads University.

Throughout the year she is engaged with various projects and events with Shivering Songs Festival, Girls+ Rock Camp, Fest Forward and various other music and festival events.

Director of Community Impact & Engagement

Jennifer McEathron

Phone: 506-459-7773 ext 206


Initially hired as a summer student in 2021 while attending NBCC, Jen quickly fell in love with United Way's mission, she has been fortunate enough to maintain involvement with the organization ever since, and is now taking on the role of Director of Community Impact. Jen is dedicated to helping United Way Central NB maximize our impact on community and meeting our community's greatest needs.

Jen has 1 (cat) son named Asparagus (a.k.a Gus), and has aspirations to someday expand her feline family.

Building Safer Communities Coordinator

Alexandra (Ali) Dejong

Phone: 506-459-7773 ext 201


Alexandra Dejong is the Building Safer Communities Coordinator at United Way Central. Prior to joining the United Way Central team, she worked at the New Brunswick Child, Youth and Senior Advocate office where she completed her articling term after finishing law school and then became the Child Rights Justice Standards project lead. Alexandra has a BA from Memorial University of Newfoundland with a double major in Psychology and Law and Society and a JD from the University of New Brunswick. Alexandra is looking forward to working with youth and community stakeholders in Fredericton to facilitate the creation and operation of crime prevention initiatives which meet the needs of the community.