change lives.

Our Team

Executive Director

Faith McFarland

Phone: 506.459.7773 ext. 202


Faith has been working in the non-profit sector for over a decade, with a strong emphasis on community organization, poverty reduction and homelessness. Most recently, she was the Coordinator for the Community Action Group on Homelessness (CAGH) and has also worked with the Fredericton YMCA’s Department of International and Community Development, and the John Howard Society of Fredericton. Through her work in the community, she has collaborated with a wide range of charities, non-profit organizations, government partners and private sector supporters. Her greatest passion is for her role as a single parent to her now teenage daughter, Fiona. Family life has brought her great joy and learning. She is also, reluctantly, a confirmed crazy cat lady.

Director of Development and Donor Relations

Anne Foster

Phone: 506.459.7773 ext. 201


Anne has over 30 years’ experience volunteering and working in the charity sector. She has worked at United Way Central New Brunswick as our Director of Development and Donor Relations for 12 years. In 2019, she joined the Forever Fund team as their Endowment Officer, and now divides her time between the two organizations.
She credits her parents for instilling in her the value and importance of giving back to and supporting the community you live in. Anne is a graduate of UNB with a degree in Business Administration. She is a Rekik Master and proud Grammie to her two grandsons and granddaughter.

Finance Administrator

Pam Brown

Phone: 506.459.7773 ext. 203


With over 30 years of accounting experience, Pam is the longest serving employee of United Way Central since starting here in 2005 as the Finance Administrator. Pam enjoys community work and has volunteered on various boards in her community.

Director of Community Impact

Roxana Atkinson

Phone: 506.459.7773 ext. 204


There are many things in life that bring Roxana happiness, but above all, it's the relationships around her that matter the most. As an experienced facilitator, evaluator, grant writer, registered dietitian, board member, and researcher, Roxana brings a wide range of skills to the United Way team. Her specialties include public health promotion, stakeholder engagement, needs assessments, program evaluation, strategic planning, and identifying solutions that will make a real difference in people's lives. Roxana is most passionate about creating healthy and supportive environments. When not working, you’re most likely to find Roxana with her children digging in the garden or creating in the kitchen!

Director of Communications and Marketing

Kate Butler

Phone: 506-459-7773 ext. 205


Kate brings a wealth of experience to United Way with over 10+ years in the local music and art community as a business owner, facilitator, social media management, grant writer, and event planning and management. She holds a BA in Media Studies from St. Thomas University and a MA in Communication from Royal Roads University.